Urban, Sports, Noticable, Wearable, perfect. Adidas t shirt including logo

A lower case sans-serif example of fashion Label Typography. The clear white well rounded text, with a good x-height is an exquisite example of simple typefaces working well. The accompaniment of the simple trefoil adidas classic logo only exaggerates adidas brand image, but in truth i find that the typography would work alone and doesn't necessarily need the logo. The ascenders are short and attractively sharp and create an interesting letter relationship. The repetition of shape of the lower case d and a provides a simple repetitive design.