Informative and neat, yet well designed and intriguing. The use of black and white is primitive but in truth, it doesn't need anything more. The vertical strokes of the barcodes juxtaposing the vertical lines produce an aesthetically pleasing result. The typography of both the letters and numbers are legible and are not to dis-similar to ones used from a typewriter. I like the Zero and the fact it has a strong stroke dissecting it. I think that this example of Label Typography is far to beautiful to be wasted on the back of a box. It doesn't contain an apple logo but it is still clear through the design and its simplicity that it is of an apple product.
Upper case and perfectly legible due to a strong X-height. It is there to be read and to serve its purpose as a warning and to be informative. It is important that it is legible to both parents and children in order to convey the explicit content of the material. The black and white creates an eye catching image that is recognisable across all platforms and is accessible through an array of media platforms. The low contrast lettering increases readability and approachability to all demographics. It is an image in which i recognise from my childhood, when attempting to rebel against middle class family by listening to white rap music such as Eminem. A strong image and a symbolic example of Label Typography.
A lower case sans-serif example of fashion Label Typography. The clear white well rounded text, with a good x-height is an exquisite example of simple typefaces working well. The accompaniment of the simple trefoil adidas classic logo only exaggerates adidas brand image, but in truth i find that the typography would work alone and doesn't necessarily need the logo. The ascenders are short and attractively sharp and create an interesting letter relationship. The repetition of shape of the lower case d and a provides a simple repetitive design.
A glorious example of how simple single-case lettering can be so successful. The spacing is minimal but yet for me the legibility is perfect. I don't struggle, in fact, i embrace it. I find the white and blue a perfect example of the universality of the typeface. The logo has been ever present with a small simple 3 layered design. The North Face has enjoy a resurgence in popularity within street fashion and younger individuals. It is no longer seen as just a winter warmer but a fashion necessity. A timeless and iconic example of Label Typography
My collection of Stickers. To me it shows the variety in which Label Typography behold. These examples are randomly collected throughout the past few months. They show a variety of Typefaces, styles and colours. My personal favourites are the angular devilish 'Carver' and the handwritten 'Whatever'. I find stylistically the Muji label clean as an even upper-case sans-serif printed white on red. It is coupled with intricate oriental print. Although a completely random composition, it is an example of me. It works nicely on the lime green Mac case.
This in truth is a subtle dig at my peer, Liam, who i believe dug us a grave by choosing Conceptual Typography as in truth it is such a challenging theme. In my mind conceptual typography would be words or letters that say so much more than there letter values. The words hold representations, theories or meanings and aren't just read but are deliberated over.
So the choice of this Typeface on the Red Stripe beer bottle to me was a metaphorical 2 fingers to the idea of conceptual typography and to Liam this is because this is the most basic, infantile example of thought provoked type that i could find. The white connected sans-serif italic font printed in white on a curvaceous red stripe. The logo is literally a red stripe, wow so conceptual. It fulfils the brand name and provides a simple brand image for a popular Jamaican beverage.
Very aggressive, with hand written type in bold black low contrast upper-case letters. It isn't slap dash however, with the R's being of similar height and size and are quite meticulously drawn. The S on the other hand is poor, the shapes look as if mistakes were made and attempted to be fixed. But, it conveys its angry message well. I find that that the SSE, E-ON AND EDF work a lot better than the power as they have clear connotations to the letters in which they are replacing.
The British Gas logo and Scottish Power logo are in truth not needed as they ruin the white space between the line spacing. Not cool, I am into my white space and minimalism. A strong angry example of Conceptual Typography its clear to see within the aggressive phrase the deep hatred that these protestors have for the oligopolistic energy suppliers.
