Simple, Effective, Alcoholic, Wet Yet Dry. Red Stripe bottle and branding

This in truth is a subtle dig at my peer, Liam, who i believe dug us a grave by choosing Conceptual Typography  as in truth it is such a challenging theme. In my mind conceptual typography would be words or letters that say so much more than there letter values. The words hold representations, theories or meanings and aren't just read but are deliberated over. 

So the choice of this Typeface on the Red Stripe beer bottle to me was a metaphorical 2 fingers to the idea of conceptual typography and to Liam this is because this is the most basic, infantile example of thought provoked type that i could find. The white connected sans-serif italic font printed in white on a curvaceous red stripe. The logo is literally a red stripe, wow so conceptual. It fulfils the brand name and provides a simple brand image for a popular Jamaican beverage.