The use of typography intrigues me not only does it represent strong, emphatic, well spaced and positioned reading material but helps create a relationship between words. Two juxtaposing words have a connection and through the sharing of a shape (which on its own serves no purpose) aids to the completion of a fine example of playful typography. The words are given texture and tangibility by the addition of reciprocal dimensions. The clean smooth edges of the Sans-serif font produces an easily readable but still playful piece. The colours are minimalistic and suggest formality and rigidity but the exuberant nature of the artists mind is visible in abundance. I find it stimulating and a pleasant change to the usual black and white, minimalist, contemporary, supposed avant-garde bullshit which floods the media. Which in truth bores me, although a typography novice, to floods of tears. I'm sure one day i'll learn to be one of the 'Cool Gang'. I think the photographs taken on antique wood add a nice antithesis to the clinical nature of the paper and print.
Such simple Typography. Very clean, easily readable when large. The peculiar viscosity of the letters creates a struggled and strained viewing experience within the small uppercase letters. I find it quite estranged that the external branded label has such an elaborate and extended amount of information. It is very minimalist but due to the intriguing typography I think it has a design that is niche and holds the company in higher esteem than other companies.
I think the use of simple black Sans-serif text on white has a primitive quality but due to its unfamiliarity its simplicity shouts class and precision.
Cool use of colour, imagery. Shepard Fairey design, renowned for use of red, white and black. Political connotation, similar to art works of Barbara Kruger.
The typography is a Sans-serif font and has soft and easily readable typography. The lack of sharp edges to me suggest an almost infantile like bubble writing.
The raised finger and slogan message suggest an inverted and subdued fuck off to mass media and authority. T-shirts like this are popular with want-a-way supposed anti-conformists who become hypocrites by confirming to wear an overpriced fashion brand. That i comment i think makes more sense in my head, than on paper. I am one of these Anti-conforming conformists.
Rough, stencil-like piece of Sans-serif typography presented vertically creating an intriguing reading experience. Added arrows create a more difficult interaction with the font. Looks almost accidental, lackadaisical but I am certain the planning that created an image that is recognisable and approachable to all festival goers is far more elaborate than its aesthetically quality.
'Alienesque'
inclusion of a luminous bogey green graffiti like paint splatter lettering over
an elegant chic curvaceous scent bottle. The initial CK print of lower
case refined fine line typography subtly pays homage to the
minimalist classy bottle. The restricted monochrome pallet colours are
abolished for the use of a garish un-sightly colour. The inclusion of the
lettering, aesthetically would serve no purpose, in fact
it is no different to the tat you'd see sprawled on the back of a toilet door. But,
conceptually it exaggerates the twist in fragrance and challenges a
preconceived clients belief on what CK can offer. It is a very risqué move by their development team in 2011.
To me, in truth i find the design distasteful and unappealing. I would
have preferred another design strategy to expand on the shocking
fragrance.
But, who am i to judge, i bought the fragrance, so maybe the
bottle subconsciously did its job!
The cool blue background teamed with an oversized nike swoosh logo combined with bold, uppercase, sharp cornered, robust, chunky text. Minimal design with devastatingly devilish results. Branding is easily recognisable, not just due to their logo 'The Swoosh' but also through the bold italicised brand name. Which happens to be the name of a greek mythological god, Nike, and through its clever branding and comforting and friendly typography it allows the company to hold a god like domination of the sneaker industry. Text is universal and is easily approachable both large or small, italics or not and normal or bold. Nike value each letter as much as its predecessor by only using uppercase.
Overall a smart hip and trendy typography to match a company setting the targets in the sports and fashion scene in the 21st century.
