The cool blue background teamed with an oversized nike swoosh logo combined with bold, uppercase, sharp cornered, robust, chunky text. Minimal design with devastatingly devilish results. Branding is easily recognisable, not just due to their logo 'The Swoosh' but also through the bold italicised brand name. Which happens to be the name of a greek mythological god, Nike, and through its clever branding and comforting and friendly typography it allows the company to hold a god like domination of the sneaker industry. Text is universal and is easily approachable both large or small, italics or not and normal or bold. Nike value each letter as much as its predecessor by only using uppercase.
Overall a smart hip and trendy typography to match a company setting the targets in the sports and fashion scene in the 21st century.
No comments:
Post a Comment