
The use of typography intrigues me not only does it represent strong, emphatic, well spaced and positioned reading material but helps create a relationship between words. Two juxtaposing words have a connection and through the sharing of a shape (which on its own serves no purpose) aids to the completion of a fine example of playful typography. The words are given texture and tangibility by the addition of reciprocal dimensions. The clean smooth edges of the Sans-serif font produces an easily readable but still playful piece. The colours are minimalistic and suggest formality and rigidity but the exuberant nature of the artists mind is visible in abundance. I find it stimulating and a pleasant change to the usual black and white, minimalist, contemporary, supposed avant-garde bullshit which floods the media. Which in truth bores me, although a typography novice, to floods of tears. I'm sure one day i'll learn to be one of the 'Cool Gang'. I think the photographs taken on antique wood add a nice antithesis to the clinical nature of the paper and print.


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