Simple, Formal, Elegant, Sophisticated, Street? Norse Project Corduroy Snapback Label

Such simple Typography. Very clean, easily readable when large. The peculiar viscosity of the letters creates a struggled and strained viewing experience within the small uppercase letters. I find it quite estranged that the external branded label has such an elaborate and extended amount of information. It is very minimalist but due to the intriguing typography I think it has a design that is niche and holds the company in higher esteem than other companies. 


I think the use of simple black Sans-serif text on white has a primitive quality but due to its unfamiliarity its simplicity shouts class and precision.