Erratic Juxtaposition of Usual Style. Calvin Klein Shock Fragrance Bottle

'Alienesque' inclusion of a luminous bogey green graffiti like paint splatter lettering over an elegant chic curvaceous scent bottle. The initial CK print of lower case refined fine line typography subtly pays homage to the minimalist classy bottle. The restricted monochrome pallet colours are abolished for the use of a garish un-sightly colour. The inclusion of the 

shock

lettering, aesthetically would serve no purpose, in fact it is no different to the tat you'd see sprawled on the back of a toilet door. But, conceptually it exaggerates the twist in fragrance and challenges a preconceived clients belief on what CK can offer. It is a very risqué move by their development team in 2011. To me, in truth i find the design distasteful and unappealing. I would have preferred another design strategy to expand on the shocking fragrance. 


But, who am i to judge, i bought the fragrance, so maybe the bottle subconsciously did its job!