Simple, Sans-Serif, Sexy, Subtle, Subjective. North Face Logo

A glorious example of how simple single-case lettering can be so successful. The spacing is minimal but yet for me the legibility is perfect. I don't struggle, in fact, i embrace it. I find the white and blue a perfect example of the universality of the typeface. The logo has been ever present with a small simple 3 layered design. The North Face has enjoy a resurgence in popularity within street fashion and younger individuals. It is no longer seen as just a winter warmer but a fashion necessity. A timeless and iconic example of Label Typography